Twenty Million Reasons

USAA knows what it means to serve, for Veterans Day 2017, they wanted to launch a movement to encourage a greater understanding and appreciation of our veterans that goes beyond just saying "thanks" and encoraging action instead to honor them #HonorThroughAction.

My role: Concept and design of the campaign identity (saluting soldier illustration, visual toolkit, direct channel communications and print.

This work was completed at Publicis Hawkeye as part of a multi-agency collaboration.

Copywriter: Jamie Laughlin