A complete brand design for FritzTile, a 50+ year old brand of flexible terrazzo floor tile made from recycled material.

The brand appeals to environmentally conscious builders, facilities managers and architects concerned with longevity and life-cycle cost.

The identity system included packaging, specification sheets, swatch color guides

This project was completed in-house at Fritz Industries, Inc.

The Fritzitle brand was acquired by Expanko Resilient Flooring in 2011.