USAA Pet Insurance

This social-first digital campaign leaned into UGC content and the truth that people love their pets like family. With the USAA Member discount and the ability personalize your pet insurance makes it feel like It's not just insurance for your pet, it's insurance for your Carl, your Ozzy, your Moose or whatever else you call your furry friend.

This campaign got fantastic response on Tik Tok, Instagram Stories, Facebook, Digital Display and Email.

Creative Team: 
CW: Christin Workman
AD: Anna DePagter