USAA Auto Inurance
Localization Campaign

TV, OLV, OLR, Social, Display, Dynamic

It's no suprise that speaking like a local makes you more realatable, and with that in mind, we served up a dynamically-driven local campaign, customizing a creative framework to each local targeted market, calling out local highways, restaraunts and landmarks.

My Role: ACD & AD
CW: Anthony Maggio
CD: Jonah Levine