USAA Home and Renters Insurance
Safety & Prevention Campaign

online video | social | display | email

Safety tips from USAA, and insurance just in case

In 2020, we all began spending much more time at home working, schooling, playing and cooking more than ever, so naturally more can go wrong. While USAA offers best-in-class Homeowners and Renters Insurance, they felt it was their duty to help build awareness around simple steps their members can take to prevent mishaps and keep themselves and family safe.

The safety tips covered a variety topics for both Homeowners and Renters; fire and electrical safety, theft, water damage, emergency checklists and more.

CD: Jonah Levine
CW: Mindy Hoblack, Adam Johnson
AD: Carlos Velasco, Jon Irwin, Melanie Bach
Animation and Production: Harbor Picture Company

Homeowners Insurance :15 OLV "Surprises"

Renter's Insurance :15 OLV "Surprises"

Homeowners Insurance :15 OLV "Being Ready"

Renter's Insurance :15 OLV "Being Ready"

Facebook and Instagram

Renters_Electric_Safety_FB
Renters_Fire_Safety_FB
Homeowners_Water-shut-off_FB_noendcard
Homeowners_FireExtinguisher
Homeowners_FB_Carousel

Instagram Stories

Renters_Stuff_IGStory
Homeowners_Security_sm
Renters_Valubles_IGStory_sm
Renters_Windows_IGStory_sm

Pinterest 
This campaign fit perfectly into the space of DIY tips, tricks and list-based content Pinterest is known for.

Pinterest_Static_Pins

USAA is a trusted brand amongst its members, so naturally open rates are high when they get an email about home safety tips.

Safety_EMs

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