USAA Bank Card Portfolio Design

USAA doesn't have physical bank branches, so their credit and debit cards are the physical manifestation of their brand. Coinciding with the brand's 100th anniversary in 2022, I lead the agency creative team that reimagined their entier card porfolio under a new unifying design to help "re-launch" the bank brand.

My role was ACD over the entire project, start to finish; research, creative exploration, leading an agency team along with outside vendors and stuido production artists to final plastics production.

The new card design has been well recived by clients and USAA members, and was showcased in an out-of-home campaign covering over 4,000 unique placements.

The creative team: Conal Love, Matt Braun, Ralph Bachir
CD: Jonah Levine

Project completed at Hawkeye / Publicis Lion Company